• Celebrating Hispanic Roots

A Small Group of Oregon Wineries Honoring the Roots that Brings Us Together & Move Us Forward

We are a small group of Oregon winery owners and winemakers who share a Hispanic background and have come together to celebrate Hispanic Heritage Month from September 15th to October 15th, 2020 in order to share our stories, display the diversity of the Hispanic cultures which span most of Latin America and Spain, and as small business owners give back to the Spanish-speaking community in Oregon.  Each of our wineries will be offering a special wine or wine selection to commemorate this event and 10% of sales will be donated to the Latino Partnership Program of the Oregon Community Foundation which funds efforts within education, leadership development and community bridge building that address social and economic issues within Oregon’s Latinx/o community.  As part of our celebration we will be holding two virtual panels where you will be able to hear from all of us, one in English and one in Spanish on Thursday,  October 1st.   Sign-up below.  We hope you will join us!

Thank you for joining the inaugural Celebrating Hispanic Roots! Watch the 2020 virtual panels now on YouTube.

Both in English and Spanish.

Learn more about Celebrating Hispanic Roots by visiting our press page

Ximena Orrego

Atticus Wine

Atticus Wine is a family-owned micro-boutique producer of beautiful and distinctive Pinot Noir in the Yamhill-Carlton AVA of the Willamette Valley. Founded in 2005, it is the ongoing journey of love and dedication of Ximena Orrego and her husband Guy Insley. Ximena was born in Peru and grew up in Venezuela, Panama and Guatemala. After university in Canada she moved to Florida, where she met Guy. It was there that they tasted their first Oregon Pinot Noir and decided to visit the Willamette Valley on vacation. Before their trip was over, they had placed a bid on their property – their future had been sealed. They built their family home among the vines, creating a place where they can watch their children grow, be connected with the vineyard and coexist with nature. After many vintages learning, first as harvest intern and then actively working in the cellar, Ximena is now the winemaker for their wines. Her Latin American roots are part of her essence - key to who she is today, their wines and their business. (Photo credit: Carolyn Wells Kramer)

Ximena has created a special vertical of Atticus Wine’s Yamhill Carlton Pinot Noir Label including the 2016, 2017 and 2018 vintages. All wines come from their estate vineyard. Offered at $90 per vertical 3-pack.

Carla Rodriguez

Beacon Hill Winery

The youngest of five kids, Carla was born and raised in the Northern Mexican city of Torreón in the State of Coahuila. She moved to the US to pursue undergraduate and graduate degrees, which led to a job in high tech in Oregon. Shortly thereafter, she and her husband (George Hillberry) established Beacon Hill Winery & Vineyard in 2011. Located in the Yamhill-Carlton AVA, Beacon Hill was the natural progression to their family’s existing vineyard properties (La Colina & La Sierra) in the Dundee Hills where they have been growing award-winning Pinot Noir since 1999.

Carla is responsible for overseeing daily operations of the tasting room, events, and guest accommodations at Beacon Hill Winery and continues to work full time as an executive in high tech, where she is also active in the Latinx Leadership Council, mentors other women and men and in 2012 was recognized by Hispanic Association for Corporate Responsibility (HACR) as a high-potential Hispanic at a Fortune 500 earning the Young Hispanic Corporate Achiever award.

A special trio of wines was chosen by Carla: 2019 Rosé of Pinot Noir, 2019 Albarino, and 2017 Beacon Hill Vineyard Pinot Noir. $95 for the 3-pack.

Sofia Torres

Cramoisi Vineyard

If there is someone proud about her heritage it’s Sofía Torres-McKay, Co-Owner of Cramoisi Vineyard and Winery and Co-Founder of AHIVOY (Asociación Hispana de la Industria del Vino en Oregon Y Comunidad), a prominent activist for Vineyard Stewards. Born in Mexico City, Sofía worked 19 years in the tech industry before moving to the United States in 2002 to pursue her career in corporate business. In 2011, Sofía and her husband Ryan McKay both invested their money and took a chance on 10 acres of property in the Dundee Hills of Oregon. They planted vines and started living their dream making small lots of boutique Pinot Noir! Sofía continues to be a passionate steward for diversity in the wine industry and teaches Vineyard workers the importance of Organic and Biodynamic farming. In 2019, Sofia was appointed to the Regional Solutions Advisory Committee–Mid Willamette Valley–by Oregon State Governor, Kate Brown. (Photo credit: Ingrid Franz Moriarty)

Sofia created a Trio Vertical of her Cramoisi Cuvee Pinot Noir Estate Grown 2016, 2017, 2018. Offered at $150 per Trio Vertical.

Cristina Gonzales

Gonzales Wine Company

Cristina Gonzales is the granddaughter of migrant farm workers from Texas who moved to Wisconsin in search of a better life. In 2001, while backpacking through Argentina, Cristina fell in love with the grape, Malbec. She returned to the United States and spent a decade learning the craft through hands-on experience of internships and wine production positions around California, Oregon, Tasmania, and Australia. In 2009, she moved back to Oregon and landed a position at REX HILL/A to Z Wineworks in the Willamette Valley. It was here that Gonzales Wine Company was born. Cristina founded Gonzales Wine Company in 2010 to celebrate the inspiration behind that first glass of Argentinian Malbec. Her approach to winemaking centers around an appreciation for the vineyard stewards tending the vines, respect for the land, a minimalist approach to creating big red wines and aromatic white wines, and the beauty of her Mexican heritage. She lives in Portland with her son Julian and their Blue Heeler, Bean.

Cristina is offering a rare selection of her last vintages in California, interweaving her days of California winemaking with her Oregon roots. This package includes a 2018 Contra Costa County Malbec and her 2018 The Revolutionary Red Blend, named for Mexican Revolutionary Emiliano Zapata. Also included is a bound, hardcover journal featuring artwork of The Revolutionary label. The unique package is offered at $85.

Sam Parra

Parra Wine Co.

PARRA Wine Co was established in 2019 by proprietor Sam Parra. His last name is a Spanish and Portuguese surname meaning grapevine or trellis. Born and raised in St. Helena, CA, he was destined to be in the wine industry. After 15 years in the wine industry through Napa and Sonoma counties, he moved to the Willamette Valley in the summer of 2016. Through previous business trips Sam first visited this beautiful valley in 2000. PARRA Wine Co will remain a boutique, hand crafted wine producer. Over the years he has cultivated friendships with highly respected growers. Sam will showcase single vineyard wines from the great state of Oregon, SALUD!!

PARRA Wine Co is happy to offer a 2-pack of their debut 2019 Tempranillo from Zenith Vineyard located in the beautiful Eola-Amity Hills AVA for this great cause. Sam's family came to Napa Valley through work visas to pursue their dreams, and he’s proud to donate to the Latino Partnership Program. The 2-pack is offered for $100. For this offer join the PARRA mailing list to receive the order form.

Juan Pablo (JP) Valot

Valcan Cellars

JP was born in Mendoza, Argentina, which is most known as Argentina’s wine country. JP comes from a multi-generational line of wine entrepreneurs. He completed a five year degree in agricultural sciences, with a focus in enology and viticulture at the National University of Cuyo in Mendoza, Argentina. In 2001, he came to Oregon looking for new challenges and attracted by Oregon’s growing wine industry. In 2002, he met his wife Doris and both decided to settle in Oregon. JP has 19 years of experience in winemaking with vintages worked in Oregon and Argentina, including time at Willamette Valley Vineyards, Soter Vineyards, Dobbes Family Estate, Elizabeth Chambers Cellars and since 2018 as Head Winemaker for Silvan Ridge.

He started his own project, Valcan Cellars, with his wife Doris in 2012. Craving to grow his own grapes for Valcan Cellars, he took over Rainbow’s End Vineyard in 2013 and later in 2016, Mountain View Vineyard. Both vineyards are located in Monroe. Juan Pablo was appointed by the Governor to the Oregon Wine Board in 2012 and served as chairman of the Oregon Wine Standing Committee on Research until 2018. He is a well-rounded wine professional who understands Oregon's wine industry and the winemaking process from the vine to glass.

JP is offering a unique pair of wines one of which is the first white of Malbec in the country. His duo includes the 2019 Valcan Cellar White Malbec Rogue Valley (90 points WE) and the 2015 Valcan Cellars Syrah Rogue Valley which won best of show at the 2019 Oregon Wine Competition. Offered at $50 for the pair. Please contact winery to purchase.

Event Registration Form

Fill out this form to sign up for one of our two virtual panels with the winemakers/winery owners on October 1st. Noted wine writer and host of the James Beard Award-Winning Four Top Podcast, Katherine Cole, will moderate the panel held in English at 4pm.  Roxy De La Torre, an award-winning bilingual reporter, producer, and founder of Somos Media, will moderate the panel held in Spanish at 6pm.

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